At last night’s UPA NYC event, Dmitry Zak from the NBC Universal IxD team talked about ways to improve their video syndication process at CNBC. The goal was to build a system that would make video producers day-to-day job simpler and less painful. He says he like to be guided by Einsteins quote…
“Make everything as simple as possible, but not simpler.”
Dmitry’s approach was user centered design. He conducted user interviews and research and observed the folks that use the system day-to-day. The highlight for me was when he talked about building a system that knows and anticipates the user’s actions and tasks they will perform. This adaptive approach makes the process easy for the user and also minimizes input errors.
- Highlight input fields that users use most often
- System reacts/gives options based on the user’s actions and what they can/cannot do (ex. selecting two events makes ‘merge’ button active)
- Digital fingerprint (name/photo) of the user (history of workflow across shared files)
- Make error messaging more meaningful for humans