At last night’s UPA NYC event, Andrew DeVigal, Multimedia Editor at The New York Times, spoke about multimedia storytelling. He defined multimedia storytelling as ‘how you tell a story to engage users and to deliver content to what the user is looking for.’
Process, engagement and learning from users
Working quickly (by nature of the news) allows for more opportunities to experiment, learn, and grow because people are using and reacting to your projects more often. Some projects will grow unexpectedly and ‘out of proportion, but you learn and move on.’ Sometimes using a quick ‘hallway test’ within the office will help get a feature out in just a few days(‘Sounds of Radiolab’ project).